Who's Behind Runcible Content
,My name is Mark Jones and I founded Runcible Content in 2021 . My claim to fame is that I ran digital content at the World Economic Forum for more than 5 years helping io turn it into a major online publisher with traffic growth of 1000% and tens of millions of monthly social video views.
I understand what drives online users and, equally importantly, why organisations find engaging them so hard.
I learned my trade as a journalist at two of the most trusted global news brands – the BBC and Reuters — and I have a particular interest in the behavioural science behind choices made online, and in the history of communications.
After 20 years leading digital media teams, I now help organisations make the most of their knowledge, networks, and digital content.
What Makes Runcible Unique?
Simplicity: Digital media can be complex. But it’s not rocket science and Runcible works hard to help you zero in on the relatively few things that really matter.
Network thinking: It’s no longer enough to think about broadcasting content down channels; networks like Search and Social need to be at the heart of your strategy.
A systematic approach: Because this world never stops changing and the prizes go to agile teams who recognise that time spent optmising content and how it’s produced is time well spent.
What Does Runcible Offer?
Behind the success at WEF was hard-nosed, audience-focused, data-driven process re-engineering. The approach has been refined with other purpose-driven organisations over the past three years.
All consultancy draws on one or more of three types of advisory work:
1. Strategic alignment: A 360-degree health check offers a comprehensive review of where you are with digital engagement, and where you could benefit from a sharper content strategy.
2. Audience Growth: Runcible acts as advisor for new content launches and helps you re-engineer your workflow to set you up for rapid audience development.
3. Essential Skills: Workshops, team coaching, and one-to-one mentoring are used to ensure your team has the digital content skills to squeeze maximum engagement value from your content.
This Much I Know
Audiences grow when you put users first
Organisations love complexity, users crave simplicity
Winners know that networks matter as much as channels
Communications teams love ‘messaging, users love stories and answers to their questions
The devil is in the data: no one takes engagement metrics seriously enough
Deep down, you already know what works