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Content Marketing: Helping Users and Raising Your Own Profile

What is Content Marketing?

The basic idea behind content marketing is that the best way of building an audience is to provide it with useful information that will cement you in their minds as helpful and to indirectly promote the usefulness of your products or services.

It has become an extremely powerful strategy online but the practice is centuries old, as detailed in this infographic from the Content Marketing Institute (which is a piece of content marketing in and of itself!)