Short notes on how to make content pop
b
- Blogs: 6 ways to get your post noticed - From the outset be thinking about how this piece is going to make its presence felt Spend quality time on ‘framing’ your idea to maximise its appealGet a feel for the search queries to which your piece is the answerIdentify the best format or formats for the ideaThink creatively about the visuals – stock photos aren’t… Read More »The DigiMediaPedia
c
- Content Marketing: The simple idea that putting the audience first is the best way to gain its attention - The basic idea behind content marketing is that the best way of building an audience is to provide it with useful information that will cement you in their minds as helpful and to indirectly promote the usefulness of your products or services.
h
- Headlines: 5 ways to guarantee yours will cut through - Headlines are the most important few words that you write. They can make or break a post. Yet they tend to be left to the end of the writing process when creativity and clear thinking may be at a low ebb. So why are headlines so important. Just think about how you scan the content… Read More »The DigiMediaPedia
- How should I use hashtags on Twitter, Instagram and Facebook? - How many hashtags? It depends. More than one or two on Twiter and the algorithm will cut your reach. And that’s according to Twitter itself. Meanwhile, on Instagram, use too few and you won’t make most of the potential reach and should be aiming for something like six. For other social networks, think hard about… Read More »The DigiMediaPedia
i
- Infographics – what you need to know - Infographics sound like they are new but they’ve been around for at least a century. Florence Nightingale used them to make the case for better sanitation for British soldiers during the Crimean War. Infographics work because they tell effective visual stories. Nightingale’s report on sanitation ran to more than 800 pages. Her illustrations aimed to… Read More »The DigiMediaPedia
r
- Readability: This is how experts avoid confusing their audiences - The big mistake experts make is in talking over the heads of their audiences. It’s hard enough to get your own thoughts down in black and white, let alone make them simple to read for others. But it’s absolutely vital that you do. And there are two reasons: 1) If you confuse readers or make… Read More »The DigiMediaPedia
- Relatability: the superpower that makes your posts irresistibly shareable - Relatability is shorthand for content that readers can identify with. That could be due to shared taste, ideology, outlook, mood, aspiration or myriad other emotions. The concept of relatability is crucial for social media sharing. Psychologists describe sharing activity on social media as ‘performative’ – in other words that users are taking content to share… Read More »The DigiMediaPedia
s
- Social videos: 7 ways to make them pop - Writing scripts for social videos is the hardest thing I’ve done. This is what I’ve learned since I started in 2016. Not every social video that scores has all 7, but most have most of them. A great first caption: It’s your only chance to stop people scrolling on by, so make it catchy. Positivity:… Read More »The DigiMediaPedia
- Systems Thinking: the revolutionary way to greater digital engagement - What is systems thinking? Systems thinking is a way of looking at the world. Systems thinkers look at something, identify the key factors that shape it, analyse how those factors interact with one another, and when things go wrong find the root cause of the problems. The pandemic is the most obvious example. Governments are… Read More »The DigiMediaPedia