From the outset be thinking about how this piece is going to make its presence felt Spend quality time on ‘framing’ your idea to maximise its appeal Get a feel for the search queries to which your piece is the… Read More »Blogs: 6 ways to get your post noticed
The basic idea behind content marketing is that the best way of building an audience is to provide it with useful information that will cement you in their minds as helpful and to indirectly promote the usefulness of your products or services.
Headlines are the most important few words that you write. They can make or break a post. Yet they tend to be left to the end of the writing process when creativity and clear thinking may be at a low… Read More »Headlines: 5 ways to guarantee yours will cut through
How many hashtags? It depends. More than one or two on Twiter and the algorithm will cut your reach. And that’s according to Twitter itself. Meanwhile, on Instagram, use too few and you won’t make most of the potential reach… Read More »How should I use hashtags on Twitter, Instagram and Facebook?
Infographics sound like they are new but they’ve been around for at least a century. Florence Nightingale used them to make the case for better sanitation for British soldiers during the Crimean War. Infographics work because they tell effective visual… Read More »Infographics – what you need to know
The big mistake experts make is in talking over the heads of their audiences. It’s hard enough to get your own thoughts down in black and white, let alone make them simple to read for others. But it’s absolutely vital… Read More »Readability: This is how experts avoid confusing their audiences
Relatability is shorthand for content that readers can identify with. That could be due to shared taste, ideology, outlook, mood, aspiration or myriad other emotions. The concept of relatability is crucial for social media sharing. Psychologists describe sharing activity on… Read More »Relatability: the superpower that makes your posts irresistibly shareable
Writing scripts for social videos is the hardest thing I’ve done. This is what I’ve learned since I started in 2016. Not every social video that scores has all 7, but most have most of them. A great first caption:… Read More »Social videos: 7 ways to make them pop
What is systems thinking? Systems thinking is a way of looking at the world. Systems thinkers look at something, identify the key factors that shape it, analyse how those factors interact with one another, and when things go wrong find… Read More »Systems Thinking: the revolutionary way to greater digital engagement
