Hooks: The Most Powerful but Least Understood Writing Tactic
If you don’t spend enough time on your ‘hook’, you are probably wasting all of your time.
If you don’t spend enough time on your ‘hook’, you are probably wasting all of your time.
Emotion is used as a tactic in digital engagement. But Empathy is what drives sustainable strategic audience development.
At the start of 2015, I was about to leave Reuters and set myself up as a consultant on digital media strategy. I created this blog as a place to collect my thoughts on how content needed to adapt to how information flows were changing. I even wrote a couple of posts. Then I got offered a job at the World Economic Forum in Geneva and promptly forgot all about it.