Hooks: The Most Powerful but Least Understood Writing Tactic
If you don’t spend enough time on your ‘hook’, you are probably wasting all of your time.
digital media
3 simple ways to boost empathy in your content
Emotion is used as a tactic in digital engagement. But Empathy is what drives sustainable strategic audience development.
Groundhog Day
At the start of 2015, I was about to leave Reuters and set myself up as a consultant on digital media strategy. I created this blog as a place to collect my thoughts on how content needed to adapt to how information flows were changing. I even wrote a couple of posts. Then I got offered a job at the World Economic Forum in Geneva and promptly forgot all about it.