Smart teams have blindspots when it comes to website posts. The good news is that they are easy to remedy.
Insights & tips
Blame evolution. Half the human brain is tied up with visual processing. It has adapted to deal with life-and-death situations and left us incredibly quick to judge – a tenth of a second to assess a face for attractiveness and… Read More »This is why your content isn’t cutting through – scanning
At the start of 2015, I was about to leave Reuters and set myself up as a consultant on digital media strategy. I created this blog as a place to collect my thoughts on how content needed to adapt to how information flows were changing. I even wrote a couple of posts. Then I got offered a job at the World Economic Forum in Geneva and promptly forgot all about it.
1. Digital Media Makes Every Organisation A Media Organisation. The smartest now have a Publisher’s Mindset Universal access to simple digital publishing tools has allowed every organisation to develop an audience. Virtually every organisation has a website, most have social… Read More »6 Secrets of Better Content To Build Your Audience
The importance of simple SEO cannot be overstated. Most people publish content without thinking very much about potential readers. Which represents a host of lost opportunities. One study suggests that over 90% of pages get no search traffic at all!… Read More »Simple SEO: 10 ways to max out on Google traffic
There are three ideas behind ‘Content Families’: What is a Content Family? Here’s an example of how the World Economic Forum created a ‘Content Family’ on the 2021 Gender Gap Report. The video links to the League Table post… …So… Read More »Content Families: Make Your Investment in Story Ideas go Further
ChatGPT is NOT a one-stop solution to all your content production challenges. But it WILL radically cut the time required to produce effective material and supercharge your writing if you use the right prompts. But first, a health warning: Be… Read More »8 Ways to Use ChatGPT to Supercharge Your Writing
What is Content Marketing? The basic idea behind content marketing is that the best way of building an audience is to provide it with useful information that will cement you in their minds as helpful and to indirectly promote the… Read More »Content Marketing: Helping Users and Raising Your Own Profile
1. Face up to reality: the need for a network mindset Like it or not, algorithms drive the majority of your traffic. Every decision you make has to bear that in mind. The good news is that, deep down, we’re all… Read More »6 Simple Ways to Get Your Posts Noticed