3 simple ways to boost empathy in your content
Emotion is used as a tactic in digital engagement. But Empathy is what drives sustainable strategic audience development.
Insights & tips
Digital Storytelling is Tough; Change this One Thing to Make It Simpler
Working backwards from how your post will appear in Search and on Social makes writing much more straightforward.
5 Big Comms Mistakes from the Pandemic
Most people have been confused by mixed messages on the pandemic from officials, academics, and the media. In a piece for The Atlantic, sociologist and academic Zaynep Tufekci has unpacked what’s been going wrong. It’s a long, fascinating read. Here’s a… Read More »5 Big Comms Mistakes from the Pandemic
5 posts that popped this week
A whistle-stop guide to important content that managed to cut through over the past week, together with some thoughts about what made them work. Naming and shaming COVID sceptics I thought the online headline here really worked, or at least… Read More »5 posts that popped this week
What’s in a name?
Getting noticed means finding a more memorable name than ‘Mark Jones’
Groundhog Day
At the start of 2015, I was about to leave Reuters and set myself up as a consultant on digital media strategy. I created this blog as a place to collect my thoughts on how content needed to adapt to how information flows were changing. I even wrote a couple of posts. Then I got offered a job at the World Economic Forum in Geneva and promptly forgot all about it.