Tailored Services
Runcible identifies what you have of most value and shows you how to turn it into engaging digital content.
Content Strategy
A 360 degree review of your operations, untapped opportunities, and a pathway to realising your potential.
Audience Development
Advice on new launches and shifts in ideation, packaging and workflow that will deliver the audience you deserve.
Digital Content Skills
Breaking down what’s missing and building up your team’s expertise and confidence.
Frequently Asked Questions
Who’s Behind Runcible Content?
Mark Jones spent 25 years as a journalist at Reuters and the BBC and helped turn the World Economic Forum into a digital publishing powerhouse.
Why should I hire Runcible?
If you’re unsure about how to get the most out of your digital content, I’m an experienced guide and coach who can bring clarity to your strategy, help you launch new services, and make your operations more efficient.
What services do you offer?
Content Strategy to align your digital presence with industry best practices and emerging opportunities.
Audience Growth: a smart framework and workflows to make more of your existing operations.
Digital Training and coaching to tackle any skills gaps in your team.
Product launches from new websites through social media to newsletters, podcasts and videos.
Why Runcible?
I wanted a memorable name. My wife is a former English teacher and she suggested ‘Runcible’ from the Edward Lear poem, ‘The Owl and the Pussycat’.
A runcible spoon is a cross between a fork and a spoon and the word hints at malleability.
Latterly, I’ve been thinking that to succeed in digital media you need feline cunning and owl-like wisdom, but that’s probably pushing things too far.
Latest Insights
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What People Are Saying About Runcible
★★★★★
Excellent collaboration with Mark Jones, based upon his extensive experience in the communication field. Strategic and concrete at the same time and fully adapted to the digital media channels of the 21th Century.
Tom Wambeke
Head of Training, ITCILO
★★★★★
I appreciated immensely his advice on implementing audience-first approaches, creating social video formats that attracted bigger audiences, and his coaching sessions on writing for digital.
Jimena Marquez Donaher
Director of Communications, Noncommunicable Disease Alliance
★★★★★
Mark’s help has been invaluable in boosting traffic to our site, improving our social media content strategy and increasing our brand awareness. Highly recommended
Christopher Goodhart
Chairman, Bankside Gallery
★★★★★
Mark led a tailored, four-week training for our editors, designing each session to address specific needs. The impact is clear, with our editors now more aligned and better equipped to handle daily workflows.
Spriha Srivastava
Editor, Business Insider Europe
★★★★★
Mark did an excellent job at eliciting and synthesizing the views of senior stakeholders, identifying areas likely to have the biggest impact, and then stitching it all together into a clear, coherent, actionable communication strategy.
Dan Thomas
Chief Communications Officer, UN Global Compact
★★★★★
I really appreciated his proactive approach and easy-to-use checklists that helped me hit my targets faster in the following: SEO, Social video advice, Newsletter strategy development and presentation.
Amanda Russo
Director of Communications, Crypto Council for Innovation