The importance of simple SEO cannot be overstated. Most people publish content without thinking very much about potential readers. Which represents a host of lost opportunities. One study suggests that over 90% of pages get no search traffic at all!… Read More »Simple SEO: 10 ways to max out on Google traffic
There are three ideas behind ‘Content Families’: What is a Content Family? Here’s an example of how the World Economic Forum created a ‘Content Family’ on the 2021 Gender Gap Report. The video links to the League Table post… …So… Read More »Content Families: Make Your Investment in Story Ideas go Further
Systems Thinking is a must-have skill for those driving digital content strategy and audience development
If you don’t spend enough time on your ‘hook’, you are probably wasting all of your time.
ChatGPT is NOT a one-stop solution to all your content production challenges. But it WILL radically cut the time required to produce effective material and supercharge your writing if you use the right prompts. But first, a health warning: Be… Read More »8 Ways to Use ChatGPT to Supercharge Your Writing
What is Content Marketing? The basic idea behind content marketing is that the best way of building an audience is to provide it with useful information that will cement you in their minds as helpful and to indirectly promote the… Read More »Content Marketing: Helping Users and Raising Your Own Profile
1. Face up to reality: the need for a network mindset Like it or not, algorithms drive the majority of your traffic. Every decision you make has to bear that in mind. The good news is that, deep down, we’re all… Read More »6 Simple Ways to Get Your Posts Noticed
Emotion is used as a tactic in digital engagement. But Empathy is what drives sustainable strategic audience development.
Most people have been confused by mixed messages on the pandemic from officials, academics, and the media. In a piece for The Atlantic, sociologist and academic Zaynep Tufekci has unpacked what’s been going wrong. It’s a long, fascinating read. Here’s a… Read More »5 Big Comms Mistakes from the Pandemic
A whistle-stop guide to important content that managed to cut through over the past week, together with some thoughts about what made them work. Naming and shaming COVID sceptics I thought the online headline here really worked, or at least… Read More »5 posts that popped this week
