Why Storytelling Matters and How to Make it Simpler
We all love stories. But writing them is hard. This is why it’s important to persevere with storytelling and some tips on how to do that.
Audience Development
The Right Content, For the Right Audiences, in the Right Places Runcible guides you through the questions you need to get right to get your audience growth on track Current Audience What do you know about their needs and preferences? Topics What subjects, themes, and formats would be most helpful? Packaging How do you frame, […]
3 simple ways to boost empathy in your content
Emotion is tactical, empathy is strategic I was asked recently to talk to some diplomats about empathy in digital media. ‘Empathy’ is not a word I had previously associated with digital communications. Empathy feels like it’s a one-to-one rather than one-to-many thing. I looked up the dictionary definition: I had used emotion as an engagement […]
Content Families: Make Your Investment in Story Ideas go Further
There are three ideas behind ‘Content Families’: What is a Content Family? Here’s an example of how the World Economic Forum created a ‘Content Family’ on the 2021 Gender Gap Report. The video links to the League Table post… …So does the Instagram Story. And the blog post links to the full report: And this […]
6 Secrets of Better Content To Build Your Audience
1. Digital Media Makes Every Organisation A Media Organisation. The smartest now have a Publisher’s Mindset Universal access to simple digital publishing tools has allowed every organisation to develop an audience. Virtually every organisation has a website, most have social media channels. But few have adopted a publisher’s mindset and developed systematic content streams to […]
This is what you need to know about content clusters
What is a Content Cluster? Content clusters (also known as topic clusters or hubs) are a way of structuring the content on your website to demonstrate to Google that you have depth of expertise on distinct topics. This matters for two reasons: Google’s search algorithm has evolved – it started 25 years ago by counting […]
